If your bicycle doesn't fold then you're required to remove both wheels, strap them to the frame, then wrangle the whole contraption into a bicycle bag. Done well its time consuming, done poorly its also dirty and there is a possibility you'll damage your bicycle, in particular the rear derailleur.
Imagine riding to the station in your business suit, folding and bagging your bike for the commute then unbagging and unfolding and completing your journey by bike. With a regular bicycle that is next to impossible but with the Gi Bike it becomes reality. If your your commute is just too long by bicycle, take the Gi Bike partway by train before alighting at a convenient location and cycling remainder of the way. Imagine getting caught in the rain while cycling to work, simply head to the nearest station, fold and jump on a train. Even with the rain delay you won't be late.
Using an smartphone application owners can control their lights and locking directly from their smartphone, and the bicycle will lock automatically when the owner moves just 10 feet away. The bicycle can be configured to recognise more than one owner allowing easy bike sharing among friends and family members. An inbuilt USB port allows you to recharge your phone from the bicycle's battery.
As someone who has been trying to reduce the gadgetry on their bike I thought I could do without all the bells and whistles the Gi Bike offers, but the convenience of automatic lights and locking is really tempting. Regardless of the technological ingenuity it really is the quick folding operation and the carbon belt drive that I find most appealing about this bicycle and I'm sure they're features that any urban commuter would appreciate.
If you'd like more information about the Gi Bike visit their Gi Bike homepage or if you'd like to get involved you can back the Gi Bike project on Kickstarter.