Keio buses in the western suburbs of Tokyo are being used as mobile billboards to remind cyclists of their rights and responsibilities on the road. The buses have been painted with different messages on each side, one stresses to cyclists that they must also follow the rules of the road, while another (pictured below) is a little more specific reminding bicycle users that they must ride on the left side of the road.
It is rare in Tokyo that we see campaigns aimed at educating the public about cycling rules and cycling safety. This is certainly much more high profile than handing out bicycle safety leaflets around train stations. While it is not clear who is paying for these advertisements, nor is it clear they will have any long lasting positive effect, it is good to see a different approach being taken to promote bicycle safety in Tokyo.
This post is a real Tokyo By Bike team effort. My daughter spotted the bus, and alerted my wife who quickly photographed it, both knowing that I'd be able to use it on the Tokyo By Bike blog. Good work team.
August 07, 2013
Buses Remind Tokyo Cyclists of the Law
Father of two, husband of one, lover of family, bicycles and running.
Urban Cycling Consultant, Tokyo By Bike.
Byron Kidd is the founder of the Tokyo By Bike website, writer, experienced urban cyclist, and expert on cycling in the staggering metropolis of Tokyo.
Working with NPO's and cycling activists to improve cycling infrastructure in Japan, Byron also operates internationally via a vast network of renowned urban mobility experts to promote Japanese cycling culture, and demonstrate how everyday cycling can work in megacities around the world. No city is too big for the bicycle.
Day Job, Software Developer.
Writing code and stuff, for games and things.